It seems to land also on European market “Efertrada”. It is called that la fashion capsule collection di Ikea already in sale on the Ikea Japan website and in some Japanese Ikea stores. A t-shirt for young and old, una tissue bag, a sweatshirt always for young and old, a water bottle, an umbrella, a set of two towels and some small gadgets; these are the pieces of the destined fashion collection (so they say) to obtain a great success also from us. Certainly the result excitement obtained by Lidl with a similar operation gives them hope. The fact that this well-known brand has nevertheless dedicated itself to tackling a non-European market in the first place to propose itself in the fashion world speaks volumes about how much Europe is relatively attractive for this sales sector. This should perhaps make us reflect?! We await events patiently😁
