MY POINT OF VIEW by Cecilia Minelli,,en,The summer has not yet arrived but to protect the skin from the damage of the sun's rays it is well before now to use a small precaution,,it,Even the spring sun can indeed be harmful and unlike many who think "even if we are in the shade" we risk compromising the skin,,it

Many people think that taking care of themselves is a form of narcissism or egocentrism or even egoism. But that is not, take care of yourself is a form of love, word of Estee Lauder.

Of course then especially in today's day is exceeded, as in everything ... and then it is easy that things can be misinterpreted and distorted by our attitude, but everything depends on us, as always we are the architects of our destiny.

Working in the industry Makeup, Skincare and Fragrances for several years and happy to be part of it I can not mention in this regard one of the phrases that I love the most in absolute beautiful Estee Lauder, "Beauty is the best way to respect themselves."This does not mean that only beautiful they are entitled to have a peaceful life, the beauty that means Mrs. Lauder is something else.

Estée Lauder was born in the Queens district of New York to Jewish parents and his father ran a ferramenta..siamo so very far from the skincare world.But in her as a child was already inherent passion for beauty in fact his favorite game was put makeup on her mother,  fun with face powder brushes and lipsticks. One day an uncle that produced facial creams invites her to work in his shop, and of course she does not hold back. And 'the beginning of a great love without end.

From this experience at the store Uncle began to devote his time to studies for the formulation of creams, of ointments and powders, sneaking in small experiments. His talent was immediately detected by those tests its products, and in addition to being equipped with the talented beauty has a great nose for business.

He married in 1930 with the entrepreneur Joseph Lauder and opened her first boutique in New York put on the market a few products, maybe four, including a "miracle" cream that will bring luck, dal nome “Talk and Touch”. Its sales technique is to promote its cosmetics by applying them directly on the face of clients and giving them every time you buy a product sample as a thank. A real marketing strategy adopted today in all perfumeries, la Gift with purchase, she launched and will inevitably be copied by all its competitors.

Since then his career has been marked by a series of successes enough to get them in the famous Time magazine insert in the ranking of 20 the most influential personalities of the twentieth century, and for helping to boost the US economy. The motto of this champion of beauty was that "each of us must find pleasure in taking care of their bodies and of their physical appearance, whatever it is". As I said before it is very important the role of 'attitude.. According to the same Lauder "Beauty is an attitude, there is no secret. Why, for example, all brides are beautiful? Because on that day they care about how they want to appear. There are no pretty women or ugly, but women treated and neglected or who think they are not attractive ".

Besides unquestioned quality of the products their attacks was definitely the kind of relationship with its customers instaurava. He always believed and I also strongly support, it is important to dialogue and customized beauty treatments. This explains the endless line of customers in front of his New Yorker Boutique with names such as Grace Kelly and Nancy Regan.

We begin to take care of ourselves seriously, and not to please anyone but ourselves. Pamper yourself and take care of your physical and mental so he never harmed anyone. In a world where bad things there are so many, many unexplained, we make beautiful our little world began to love a little 'more.

Estee Lauder teaches ... we try to implement the lesson.