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From the spring summer collection 2020 who will march next September, the luxury fashion group, which comprises Prada's Miu Miu, no longer use animal fur in its products. “The Prada Group is committed to innovation and social responsibility. Our anti-fur policy is an extension of this commitment” – Miuccia Prada said today, 22 Maggio, and adds – “Focus on innovative materials enable the company to explore new boundaries of creativity, while meeting the demand for ethical products”.
The decision is the result of positive dialogue between Prada and Fur-Free Program, Standard made internationally that identifies companies engaged against the exploitation of animals for their fur. Joh Vinding, President of Fur Free Alliance, It applauded the Milan group for choosing: “The Prada group now joins a growing list of trademarks without fur that respond to changing consumer attitudes towards animals”.
It stretches, so, List of fashion and luxury brands, "fur free".