MY POINT OF VIEW by Cecilia Minelli,,en,The summer has not yet arrived but to protect the skin from the damage of the sun's rays it is well before now to use a small precaution,,it,Even the spring sun can indeed be harmful and unlike many who think "even if we are in the shade" we risk compromising the skin,,it

Today I want to tell the story of one of the women I most admire in the cosmetics sector and has made his humble life a dream, Helena Rubinstein. In many lovers of the industry knows and recognizes the quality skincare and makeup of this famous company all over the world.

And 'therefore with great pleasure that I want to tell the story of this energetic woman who has a lot in common with me, the zodiac sign (Capricorn, synonymous with unshakeable willpower), The come from a humble and modest family and was born in a Small Town, and the realization of his American dream. Rebel from birth and independent from an early age Helena Rubinstein has always been convinced that the care of their physical appearance was the best and most effective way to empower women from all backgrounds and walks of life.

Born in a small ghetto in Czechoslovakia Christmas Day 1870 It is the eldest of eight siblings. After refusing to accept an arranged marriage by their early twenties family he decided to leave the family nest and moved to the far away Australia where he managed to open a small shop and where he began to prepare his first ointments and medicines, and where he decides to turn his real name, Chaja in a more elegant name and stately, Helena. Immediately Australian women are affected and fascinated by porcelain complexion and Helena begin to question her on the skin of beauty.

Sly and adventurer who is, Helena immediately senses to be able to give birth to a very important business and creates a face cream to keep and get the complexion of dreams, in addition to dispense advice like a real "beauty guru" on the kind of life to lead and the basic rules to follow in order to achieve optimum results, type how many hours sleep at night, protect from sunlight, drink plenty of water and so on.

And 'the beginning of the realization of the dream of Helena. Its products and advice are starting to be increasingly required in this market in a clear process of expansion and while Helena marries a collector and moved to Europe to promote new business. The first city you will be visiting London, then moved to Paris.In the French capital he made friends with the leading exponents of, real giants such as Picasso, From there, Matisse and others.

Business is booming so begin to create increasingly sophisticated skincare treatments and increased its product offering with the creation of blush and face powder matting, adored by women of that period. Shortly before the First World War finally crossing the Atlantic and opened his first luxury salon in New York, right on the most famous street in Manhattan, Fifth Avenue, where even today there are all the brands of fashion and beauty. His face treatments become a "must have" for elegant women of the beautiful New York and his name immediately begins to circulate in the most elegant areas of the Big Apple.

Helena guide their companies with an interest in cutting-edge fields mastery for that period, as creams with hormones, electrostimulation, links between proper nutrition and beauty, male beauty lines, and beauty therapy for patients.

He died in New York in 1965 leaving behind a veritable empire. Nel 1988 its brand is transferred to the giant L'Oreal but still today continues to embody the values ​​of its founder: Science at the service of beauty, women's empowerment and bolder in subverting the rules.

I invite my readers to try something this prestigious brand, it is the cleansing line, a face cream, one eye or one of the beautiful masks, or for lovers of makeup invitation to try the mascara that I personally love and the foundation in addition to the dust. You can personally assess how truthful this article.